Análisis Competitivo

Panorama competitivo, comparación de características y posicionamiento

Matriz de Comparación de Características

Característica	EduSkillTree	ClassVR	Classcraft	Labster	Defined Learning
Project-Based Learning
VR Integration
Skill Tree System
Token Economy
Blockchain Credentials
Multi-Subject Integration
Real-time Analytics
Mobile App
Offline Mode
Multi-language
Puntuación Total	4.3	2.3	2.4	2.4	1.9

0: Not available1: Basic/Limited2: Developing3: Adequate4: Strong5: Best-in-class

Comparación de Precios

edu Skill Tree

$800-$1200

por estudiante/año

Full platform

class V R

$200-$400

por estudiante/año

VR content only

labster

$50-$150

por estudiante/año

Science labs only

classcraft

$8-$15

por estudiante/año

Gamification only

defined Learning

$15-$25

por estudiante/año

PBL curriculum only

canvas

$3-$8

por estudiante/año

LMS only

Propuesta de Valor

Costo por característica

$160

Ahorro vs alternativas

40%

Ahorro en $

$325

Competidores Directos

Plataformas ABP

PBLWorks (Buck Institute)

PBL Training & Curriculum

+ Established reputation

- No technology platform

Diferenciación: Training-only vs our full platform

New Tech Network

School Network

+ Proven school model

- High cost

Diferenciación: School transformation vs our modular approach

Defined Learning

PBL Curriculum Platform

+ Standards-aligned

- No VR component

Diferenciación: Curriculum-only vs our integrated platform

Plataformas VR

ClassVR

VR Hardware + Content

+ Purpose-built hardware

- Hardware-dependent model

Labster

Virtual Lab Simulations

5,000,000 users

+ Deep science content

- Science-only focus

Immersive VR Education

VR Content Provider

+ Rich historical content

- Passive experience

Prisms VR

Math Learning VR

+ Research-backed math approach

- Math-only

Gamificación

Classcraft

Gamified Classroom Management

7,000,000 users

+ Engaging game mechanics

- Surface gamification

Kahoot!

Game-based Learning

9,000,000,000 users

+ Massive adoption

- Quiz format only

Gimkit

Game-based Assessment

+ Engaging game modes

- Assessment-only

Blockchain / L2E

Credly (by Pearson)

Digital Credentials

+ Enterprise scale

- No learning platform

Open Campus (EDU)

Blockchain Education Protocol

+ Token economy

- Platform dependencies

BitDegree

Learn-to-Earn Platform

+ Established L2E model

- Crypto-only content

Análisis SWOT

Fortalezas

✓
Unique Integration
Only platform combining PBL, VR, skill trees, and blockchain
✓
Research-Backed
Every component supported by meta-analyses and studies
✓
Token Incentive Alignment
Students, teachers, and schools aligned through token economy
✓
Cost Optimization
Skill dependencies reduce wasted educational spend
✓
Scalable Model
Pod-based delivery enables capital-efficient growth

Debilidades

!
New Market Entrant
No established track record or brand recognition
!
Technology Complexity
Multiple complex systems to integrate and maintain
!
Teacher Training Required
Significant change management for educators
!
Hardware Dependency
VR requires significant upfront investment

Oportunidades

★
Post-Pandemic Digital Shift
Schools more open to technology adoption
★
VR Cost Decline
Hardware costs dropping 15-20% annually
★
Skills Gap Crisis
Employers demand new approaches to education
★
Government Funding
ESSER funds and EdTech grants available
★
International Expansion
Latin America and Asia high-growth markets

Amenazas

⚠
Big Tech Entry
Google, Microsoft, Meta could build competing solutions
⚠
Regulatory Changes
Blockchain/crypto regulations could affect token model
⚠
VR Health Concerns
Potential pushback on extended VR use for children
⚠
Economic Downturn
Education budgets could be cut

Ventajas Competitivas Sostenibles

Network Effects

Medium (building)

More students → more data → better skill trees → more value

Switching Costs

High

Student progress and credentials locked in platform

Data Advantage

High (over time)

Cross-curricular learning data unique to platform

Brand

Low (current) → High (target)

First integrated solution → category leader potential

Tiempo para Replicar

6-12 months

vr Integration

12-18 months

skill Tree System

18-24 months

token Economy

24-36 months

full Platform

36+ months

data Advantage